The Digital
Leave No Trace.
Why AER is built differently. We map the outdoors—not the individual.
The Surveillance Trail
Most outdoor apps track your every step to build an advertising profile. They treat nature as a backdrop for data mining, turning your quiet moments into marketable data points.
We think that ruins the view. Your movement in the wild shouldn't be a product sold in a boardroom.
User → Data → Ad Broker
User → Nature
You are not the product.
The Operator is.
AER makes money by helping local businesses (Operators) manage their bookings, rentals, and marketing.
Because they pay us for software, we don't need to sell your location history to keep the lights on.
Our incentives are aligned with your privacy, not against it. We succeed when you find the perfect trail, not when we find the perfect buyer for your data.
Aggregate knowledge,
protect the individual.
We use data to protect the wild, not to expose the hiker.
The Environment (YES)
- Air Quality Index (AQI)
- UV Index & Light Conditions
- Real-time Crowd Density
- Trail Conditions & Weather
The Individual (NO)
- Home Address & Identity
- Cross-app Ad Tracking
- Shadow Profiles
- Persistent Individual History
Key Phrase: We aggregate data to protect the wild, not to expose the hiker.
PRIV-2026-AER
The Pledge
We will never sell your individual location data. Ever.
Your account is private by default. You control the visibility.
Data deletion is absolute. When you leave, we leave no trace.
— The AER Team
Committed to the Outdoors