SURFSUP Eco Shop.
Great Lakes surf and SUP lessons, rentals, and a Goderich surf report from a Kincardine shop on Lake Huron
The brief.
SURFSUP Eco Shop is an independent surf, stand-up paddleboard, and skate shop at 889 Queen St in Kincardine, Ontario, serving the Lake Huron coast across Kincardine, Goderich, and Grand Bend. The shop runs Great Lakes surf and SUP lessons from June through October — group and private formats on Goderich-area beaches, with a flat-day fallback that converts a surf session into a surf/SUP hybrid so the on-water lesson still happens. Alongside the retail floor and rental fleet, the shop operates an in-house cafe and espresso bar, a 3 ft indoor mini half-pipe added in 2023 as part of its Skate Cafe, and a community surf report keyed to Goderich's Rotary Cove and Main Beach.
6. ways in.
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Group Surf Lesson
For: BeginnersWhen: June – October (Saturday sessions)A 120-minute Lake Huron surf lesson aimed at first-timers, run in a small-group format on Goderich-area beaches. If the lake is flat on the day, the session shifts seamlessly to a surf/SUP hybrid so the on-water time is preserved. Waves are not required to book — the operator's framing is "comes as you are, leave stoked." Bookings move through the shop's Square store.
$125 (+hst) per person; 20% off with code STOKED
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Private Surf Lesson
For: Individuals and groups of up to 10; all skill levelsWhen: June – October (Tuesdays and Thursdays)Fully customizable Lake Huron surf instruction for individuals, families, or friend groups up to 10 people. Skill level is set by the booker, and the same flat-day fallback applies — if there is no surf, the session runs as a surf/SUP hybrid rather than being cancelled. Best for groups who want a tailored session or an off-Saturday slot.
1-on-1 $200 (+hst); Semi Private $175 (+hst) per person; Group of 3–5 $150 (+hst) per person; 20% off with code STOKED
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SUP Lesson
For: Individuals and groups of up to 10; all skill levelsWhen: Contact for detailsPrivate stand-up paddleboard instruction on Lake Huron, structured the same way as the private surf lesson and priced on the same tiered scale. The operator pitches SUP as easy to learn and beginner-friendly, with sessions adapted to anyone from a first-timer to a returning paddler looking to refine technique.
1-on-1 $200 (+hst); Semi Private $175 (+hst) per person; 3–10 people $150 (+hst) per person; early-bird 20% off with code STOKED until April 1st
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Sunset SUP Group Paddle
For: Beginners and experienced paddlersWhen: Saturdays through the summerA guided golden-hour group paddle on Lake Huron, sized for the Goderich sunsets the shop builds the SUP page around. The session starts with optional on-land instruction and continues into the water; equipment is included in the price and the operator includes photos from the paddle.
$40 (+hst) per person — includes equipment
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Surf Rentals
Surfboard rentals for pickup at the Kincardine shop or delivery, for paddlers who want to surf Lake Huron without owning a board. Pricing on the shop's Square store.
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SUP Rentals
Rigid or inflatable stand-up paddleboards available for pickup or delivery to Lake Huron access points around Kincardine and Goderich. Pricing on the shop's Square store.
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Worth knowing.
- 01Independent surf, SUP, and skate shop based at 889 Queen St, Kincardine, Ontario, serving Kincardine, Goderich, and Grand Bend on Lake HuronSource ↗
- 02Surf and SUP lessons run June through October; both group and private formatsSource ↗
- 03Group Surf Lesson is a 120-minute Lake Huron lesson at $125 (+hst) per person, with a flat-surf-day fallback to a Surf/SUP hybrid lessonSource ↗
- 04Private Surf and SUP lessons priced at $200 (1-on-1) / $175 (semi-private) / $150 (group of 3–10) per person, plus HSTSource ↗
- 05Sunset SUP Group Paddle on Lake Huron, $40 (+hst) per person including equipment, with optional on-land instruction and photos includedSource ↗
- 06Skate Cafe added in 2023; in-store indoor 3 ft mini half-pipe / 1/2 bowlSource ↗
- 07Self-described "largest selection of Skateboards, Longboards, Cruisers and accessories in Huron County"Source ↗
- 08In-shop cafe and espresso bar at the back of the Kincardine store, serving locally roasted coffeeSource ↗
- 09Operator-maintained Great Lakes surf report for Goderich, noting Rotary Cove fires on NW winds with wave height of 0.7 m or higherSource ↗
- 10Early-bird discount code STOKED — 20% off lessonsSource ↗
Get in
touch.
- Website
- surfsupecoshop.ca
- Address
- 889 Queen St, Kincardine ON N2Z 2Y2
- www.instagram.com/surfsup_ecoshop